„Börse - Täter oder Opfer“

Workshop: “Cross-media preparation of annual reports using an editing system: Print – Web – iPad”

This workshop shows interested parties how cost-efficiency and creativity go hand in hand with annual report preparation using an editorial system. For its 2011 annual report, Henkel collaborated with mpm not only to develop a convincing stakeholder concept for the introduction of the new company claim “Excellence is our Passion”, but also to produce complete print and online versions of the report using mpm’s own Online Publisher editing system. The system features allowed for time-efficient creation of print and online versions as well as a multimedia annual report app. mpm Online Publisher creates document versions for a diverse range of communication channels from a single data source, and financial controlling also benefits from advantages such as automated table management.